If you have come here from Twitter, you’ve come for free SEO and Internet Marketing advice – in the form of Q & A. Tweet any SEO or Internet Marketing question to http://www.twitter.com/kineticSEO and we’ll answer you, free of charge.
Now that you’re here, why don’t you read how we’re using this page to find business leads using Twitter?
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We area a small Internet Marketing / SEO company based in San Diego (Chula Vista to be exact), and finding business leads using Twitter is one way we are fishing in the small river of local small businesses who might need our help. We support non-local businesses also, but we are super selective.
In regard to leads from Twitter, our effort is low bandwidth, and here is the approximate method:
- Create a Twitter account at Twitter.com (5 minutes)
- Create a Twellow profile at Twellow.com (6 minutes)
- Follow a small number of people who match your target criteria – like 50 or less. You may have see the garbage follows that you get from people who are following 1733 and have 6 followers. It’s a robot and it managed to nab 6 followers for their garbage. (5 minutes)
- Put up something awesome on your Twitter account so that when they are notified that they have been followed and they don’t recognize the name, the ones that check it will see something good and follow you (5 minutes)
(Whistling sound) – Wait a week, hopefully posting something good once or twice in that time.
- Monitor how many follow you back. If it’s a high portion, good. If it’s low, put up better stuff, following a more directly connected group of people or live with it. Nope, there isn’t a generic threshold for what high means. Guess and go with it.
- After a while, unfollow those who don’t follow you so that your follow/unfollow ratio is good and you don’t look spammy. (And please, don’t be spammy). Twellow just introduced a great feature for this called ‘non-mutual’; meaning, you can see who you are following that isn’t following you back and vice versa.
Rinse, repeat. These steps will take a few hours a week.
Details:
* Your posts might also have links to your site, or may directly have good (static) content in the tweets.
* If you see something interesting from a follower, respond. Make nice.
* Social media is good, and it can be a useful tool for business. However, you are dealing directly with humans, not Twitter, and people are people. Everybody likes to have a real response and a friend. Be one. Be your awesome, legit self as though you were speaking to them at Starbucks.
* Don’t take on a social campaign expecting it not to be social. What does this mean? It means that successful campaigns take work, and take real, human interaction. This isn’t plug and play and it’s not necessarily any easier than handing out flyers. Depending on your product or service, it may be much better than flyers, but there are no free rides here.
* Using Twitter for a social campaign is really only something to consider if your SEO is already in very good condition and you have an ongoing, well-crafted program in place. If you don’t, contact a good SEO consultant and get that in order before you take on social.
If you see something I missed, let me know and I’ll add it.
Happy Twittering..!